The 2022 Subaru Love Promise Customer and Community Commitment Award

The 2022 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Matthews Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

BC Humane Society

Vestal Youth Sports, Vestal Hills PTA

Meals on Wheels of Western Broome, VOA of Upstate New York, Toys for Tots

Mental Health Association, American Cancer Society, YWCA

Did Matthews Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Matthews Subaru

Subaru and Matthews Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Matthews Subaru Shared the Love - Audrey O

Matthews Subaru "Shared the Love" in May to support three local organizations. $250 per vehicle sold November through January was donated by Subaru plus an additional $50 per vehicle from Matthews. Even with the vehicle shortage it all added up to $11,532 for the BC Humane Society, $9,020 for the YWCA of Binghamton and $3,286 for Meals on Wheels of Western Broome. The BC Humane Society brought Kittens looking for a home and Import Office Manager Roxanne Arellano adopted a kitten! But the highlight of the event was the synergy created when representatives from the YWCA and the animal shelter met and will be collaborating to help women that are fleeing domestic violence and have no place to take their pets. The BC Humane Society will temporarily shelter their animals so they can be in a safe place at the YWCA. A-M-A-Z-I-N-G.

Matthews Subaru Shared the Love

Subaru Santa - Kathy B

Matthews Subaru hosted free Pet and Kid Photos with Santa in December plus an Adopt-A-Thon with the BC Humane Society. Dozens of dogs, cats and kids came to see Santa and received a free photo in a holiday sleeve and purchased additional photos for $5 each with all of the proceeds benefitting the Humane Society. Over $200 was raised in a few hours. Guests also brought supply donations and filled a large box with pet supplies. Dogs looking for a good home were there to charm potential adoptive families and many people filled out adoption applications. Matthews Subaru has partnered with the BC Humane Society for a decade and has donated over a hundred thousand dollars over the years to this great organization.

Subaru Santa

Matthews Subaru Donates Blankets - Kathy B

The team at Matthews Subaru donated 80 warm fuzzy Subaru blankets to the YWCA of Binghamton who houses and provides support for homeless women and children and the VOA Homeless Shelter for men in Binghamton as part of the Subaru Loves to Care initiative. The blankets were enthusiastically received by the organizations who will distribute them to residents, some who come to the shelters with nothing but the clothes on their back and some fleeing from domestic violence. The blankets were a welcome gift, coming just as winter weather and freezing temperatures hit the Southern Tier. But the warmest glow came from the spirit of giving.

Matthews Subaru Donates Blankets

Bow WOW! - Matthews Auto Group M

Matthews Subaru GM Mike Gottlieb presented a check for $13,642 to the BC Humane Society in April, as a result of the Subaru ‘Share the Love’ initiative. Subaru of America donates $250 for each new Subaru sold from November to January to the customer’s choice of 4 national charities. Dealers can apply for a 5th local charity and we chose the BC Humane Society for a seventh year, who rescues hundreds of dogs and cats annually. Matthews Subaru kicked in an additional $50 per vehicle. This year’s donation, added to previous years, totals approximately $123,961 year to date! Media, teammates and two Chihuahuas looking for a new home joined the celebration.

BC Humane Society
Bow WOW!

Charles F. Johnson School Receives Donation - Kathy B

Matthews Subaru Loves Learning and supported a local elementary school with a much needed donation. $3000 was donated to the Charles F. Johnson school in Endicott, identified as the most high-need school in our area. Teachers from Kindergarten through 5th grade each ordered $500 worth of badly needed supplies through the Subaru Loves Learning initiative. General Manager Mike Gottlieb and Subaru Specialist Stacy Arroyo toured the school to get a first hand look at how the money was invested to give our kids a better future. We had a great day!

Charles F Johnson Elementary School
Charles F. Johnson School Receives Donation

Matthews Subaru Donates $100/Adoption in October. - Lauren H

Matthews Subaru of Vestal, NY donated $100 to The Broome County Humane Society per every animal adopted in the month of October, both cat and dog, u to $3,100. In total, The Humane Society adopted out 145 animals, receiving the maximum donation amount. This initiative has furthered the partnership between BCHS and Matthews Subaru, furthering their commitment to help advocate for animal welfare, end animal abuse in the Broome County area and provide funds to help rehome and care for unwanted, stray or abused animals. We are so grateful to Matthews Subaru for their continued support, specifically with Share the Love and National Make a Dog's Day.

Matthews Subaru Donates $100/Adoption in October.

Matthews Subaru Kid's Parade - Kathy B

Matthews Subaru supported our team and our communities in April by hosting costume character parades to quarantined employees and their families with a visit from SpongeBob, Elmo and Big Bird. We visited 17 employee homes and brought smiles to 37 Matthews Kids and their neighbors. Over the course of two days we travelled to 3 counties, honking horns and driving through our employee’s neighborhoods surprising many when they looked out their windows to see three colorful characters dancing, waving, blowing kisses and leaving a bag of goodies at the end of the driveway for the kids. Two employees who won an in-house contest, donated their winnings to buy gifts for the kids to keep them busy at home- like balls, bubbles, slime, kites, arts & crafts kits and more. Each kid received a bag of goodies with their name on it. We had an AMAZING TIME and provided much needed relief to our nerve-frazzled, at-home employees and their families as Elmo, SpongeBob and Big Bird delivered good cheer. We also heard from neighbors who reached out to us to say thank you for the unexpected and wonderful surprise when they looked out their window to see the characters drive by. What started out as being an employee event ended up being a community event that brought a lot of smiles that were badly needed at the time. The looks on the kids and parent’s faces were PRICELESS and it was also a great opportunity to show our team how much we care about them and how appreciated they are!

Matthews Subaru Kid's Parade

Matthews Subaru Delivers Meals on Wheels - Kathy B

Matthews Subaru teammates volunteered to deliver hot meals to local residents in brand new Subarus, on behalf of Meals on Wheels of Western Broome, in January. As one of the national partners for Share the Love, we’ve developed a close relationship over the years with MOW, a non-profit organization that provides and delivers nutritious meals to home-bound seniors and handicapped in our community so they can maintain their independence and quality of life. Eleven Matthews Subaru employees divided up routes and visited dozens of residents. Many of the recipients were grateful to have visitors in addition to getting a hot meal delivered. One of our teammates was struck by the fact that at one home, a little girl answered the door who was being cared for by her grandma, so the meal they delivered benefited them both. The team enjoyed the day and are looking forward to doing more volunteer days to distribute meals. Additionally, in the midst of the pandemic, Meals on Wheels of Western Broome’s Executive Director, Jackie Pangilinan stopped by the dealership to express her gratitude for the $5567 donation they received as part of the Share the Love initiative this year. Since it's inception, Meals on Wheels of Western Broome has received over $50,000 as a result of Share the Love! Each donation helps these programs enable seniors to age with independence and dignity in their own homes, where they want to be. Matthews Subaru is honored to be a partner to this great organization!

Meals on Wheels of Western Broome
Matthews Subaru Delivers Meals on Wheels

Matthews Donates Blankets to Cancer Patients - Kathy B

Matthews Subaru partnered with the Leukemia Lymphoma Society and Lourdes Hospital this summer to donate 80 warm soft blankets to local cancer patients. Customers were encouraged to stop in to the dealership and fill out a card to send a message of hope and support which was delivered with the blankets in early July. Subaru Sales team members Mike Gottlieb, Dillon Affatato, Cole Sevey, Marvin Potter, Lee Brown and Rob Finta pose with the display in the showroom and Stacy and Rob joined the team at Lourdes to present the cozy blankets along with dozens of "Messages of Hope" which were written by Matthews customers and employees to give cancer patients receiving the blankets an extra dose of positive energy! Stacie Hansen of Lourdes gratefully accepted the blankets along with Oncology Department members. THANKS to our CUSTOMERS for making this all possible! GREAT JOB TEAM!

Matthews Donates Blankets to Cancer Patients

Matthews Subaru Pet of the Week - Kathy B

For over 8 years, Matthews Subaru has partnered with the local BCHumane Society to feature an adoptable "Pet of the Week". Matthew sposts the picture and colorful description of an adorable dog or cat on their Facebook page each week, which has close to 14,000 Friends. Friends are asked to consider adoption or if they can't adopt, they can help by sharing the post on their own Facebook page. Each Pet of the Week post is boosted for$25 for seven days, targeting additional people within a 30- mile radius and when the "Facebook Effect" works at its best, up to 80,000 thousand people can be reached each week to promote the pet looking for its forever home. In several cases our own teammates fell in love with the featured pet and to this date, Matthews employees have adopted at least 6 pets through the BC Humane Society and Matthews Subaru has been directly responsible to helping countless pets – perhaps hundreds - find their forever families! Beyond that Matthews Subaru hosts Pet Photos with Santa and does a Supply Drive each year during the holiday season. Our customers are generous and grateful and they know Matthews Subaru does more than just talk - we dive right in to help local animals in need and they are always there to help and contribute! It's been a rewarding relationship between Matthews Subaru and the BC Humane Society for many years and we look forward to many more to come. As long as there are animals looking for a home, Matthews Subaru will be there to help them!

Matthews Subaru
Matthews Subaru Pet of the Week