The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Matthews Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
BC Humane Society
Vestal Youth Sports, Union Endicott High School, Charles F Johnson Elementary School, Handicapped Children's Association
Meals on Wheels of Western Broome, YWCA, Toys for Tots, A Room to Heal, Mom's House, GiGi's Playhouse, Lourdes Camp Hope for Kids, Men's VOA Homeless Shelter
Mental Health Association, American Cancer Society, American Heart Association, Lourdes Hospice
Love Promise Stories from Matthews Subaru
Subaru and Matthews Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Matthews Subaru Teams Up to Support Local Community - Karen D
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Vestal, this is a harsh reality. Helping others strengthens communities, which is why Matthews Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Matthews Subaru have helped nearly 900,000 children and adults in urgent need. On 01/13/2025, Matthews Subaru donated 120 shoes/socks to Together For Youth. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Matthews Subaru Devotion to the Community - Alicia V
As a result of Matthews commitment to each community we serve, the Matthews brothers were honored with The Corporate Citizen of the year award. The Baden-Powell Council honored the Matthews family for their exceptional commitment to serving bettering their community, leadership and service. The mission and values of the Matthews family is what drives Matthews Subaru’s devotion to excellence and committing themselves each and every day to emulating that very mission. As a part of their service, Matthews was recognized for their efforts like the annual Matthews Walkathon in which they donate $10 to each mile supporter’s walk and 100% of the proceeds going towards children’s charities among each market. Additionally, their recent installment in the Discovery Center: Children’s Museum featuring “Mattys Garage” by which families can come and enjoy a kid friendly garage and showcase the true talent of our devoted technicians and their mastery of their trade. The Matthews reach does not end there as one of the most widespread facets of support is their numerous sponsorships of local youth sports in NY, PA and MA. Matthews Subaru takes pride in being a part of the Matthews family and puts the mission and values into play each day. As a part of this recognition, Matthews Subaru follows suit in their actions throughout the community as well as their support during the upcoming holiday season. For example, they are hosting the annual Pet Photos with Santa event supporting the local BC Humane Society as well as their contributions to the Gifts for Golden’s toy drive, supporting 5 of their local nursing homes in collecting necessities and goodies to spread holiday cheer! Go Matthews Subaru!
Matthews Subaru’s Commitment to Excellence - Alicia V
Ensuring that each and every charity partner and customer feels right at home at Matthews Subaru is a commitment the team makes each and every day. But, what makes the Matthew Subaru team stand out among the rest is their devotion to go above and beyond not only when they are asked to but as a standard practice. This effort is exemplified by Matthews Subaru history of true excellence by scoring 100% on each of their annual audits for the last four years! The passing score for a Subaru audit is 90-95% however, Matthews Subaru is anything but average. Their dedication is spearheaded by two of Matthews Subaru managers: Brad Fisher and Roxsann Arellano and their exceptional leadership speaks volumes. General Manger Mike Gottlieb and Brad Fisher note, “We want every member of the community who comes into Matthews Subaru to always feel at home. We ensure each and every day that we operate at the highest standard and never waver.” Not only does this commitment ensure our customers comfort but also the charity partners we have the privilege of working with. To kick off the Share the Love 2024/25 season, the timing could not be more perfect as we invite our charity partners: BC Humane Society, Meals on Wheels and The YWCA to setup each of their displays in our showroom. The Matthews Subaru team takes pride in guaranteeing an extraordinary experience and strive to keep their streak alive into next year!
Matthews Subaru: Loves to Care with Broome Oncology - Alicia V
As a means to provide some comfort during a time where that may feel impossible, Matthews Subaru provided warm blankets to Broome Oncology as a part of the Subaru Loves to Care initiative. On Friday, June 6th 2024, Matthews Subaru rallied their troops and shared loving words with the staff members of Broome Oncology. The patients welcomed the gifts with open arms and felt at peace knowing that the Matthews community cares about them and that they are most definitely not fighting alone! Members of the Matthews Marketing team along with some sales representative from Matthews Subaru carried boxes packed full of warm fuzzy blankets directly to the office located on Riverside Dr in Binghamton NY and left with hearts full of joy knowing they were able to make some patient’s days a little brighter!
Matthews Walkathon - Alicia V
As a part of Matthews Subaru’s commitment to community engagement, we hosted yet again another incredible Matthews Walkathon! On Saturday October 5th, 2024, Matthews rallied troops to support 11 children’s charities throughout 6 markets that Matthews serves. Members of the community were then able to come out to walk both in person at two event locations as well as virtually to help raise funds to the charity of their choice or split evenly among all. For every mile that walkers “pledge” when registering, Matthews donate $10 in addition to matching any additional donations provided by participants! Events were held in Vestal, NY as well as Norwich, NY allowing for all supporters to come and walk as well as get to meet some of the charity partners in person and see firsthand the tremendous advocacy work they provide. In total, Matthews donated alittle over $100,000 split among the following children’s charities: Chenango County Child Advocacy Center, HCA, Things of My Very Own, A Room to Heal, GiGi’s, UR Golisano, Camp Hope for Kids, Mom’s House, Saint Joseph’s Center, Upstate Golisano and Joseph’s House. Matthews Subaru is a community partner and truly enjoy dedicating a day intended to give back to those in need.
BC Humane Society Adoption Event/Vaccine Clinic - Alicia V
Featuring yet another excellent way Matthews Subaru supports its surrounding community of furry friends is the Adoption/Vaccine Events held during the month of October. With our Subaru loves Pets initiatives, this in particular Matthews Subaru holds near and dear to their hearts. Matthews Subaru donates a whopping $3,000 to the BC Humane Society to make this event come to life! Not only does this help make adoption become drastically more affordable but also ensures that the animals are caught up on all vaccines so that they are healthy when going to their forever homes. This year, the vaccine clinic took place on October 8th and the adoption event ran from October 8-12th. This year was an incredible success and the event timing was perfect being that Hurricane Helene and Hurricane Milton were huge catalysts in animals needing to be relocated to find homes. From both natural disasters the Humane Society alone took on over 30 dogs just in one week! Following both events, the numbers were astounding. Within just a few days they had 45 adoptions, 23 cats and 22 dogs along with 257 animals vaccinated! A truly heartwarming story!
BC Humane Society: Pet of the Week - Alicia V
As an extension of Subaru Loves Pets and Matthews Subaru’s testament to the sincere love for animals they share with their customers, they are a proud partner of the BC Humane Society. With their partnership, each week, a representative from Matthews Subaru accompanies the Matthews Digital Marketing team and visits the Broome County Humane Society for a social media segment lovingly referred to as “Pet of the Week”. As a way to raise awareness within the Vestal community, dogs that are in need of a home are featured on all Matthews social media platforms. When featuring our new furry friends, Matthews Subaru and our Digital team discuss the characteristics of each dog, key parts of their personalities as well as what environment they best fit in. This is not only a great way to raise awareness for the dogs that may have been in the shelter for longer periods of time but also allows families seeking a pet to know what the needs of the animal are before even stepping foot into the Humane Society. What a paw’fect scenario!
Share the Love: Check Presentation 2024 - Alicia V
The Subaru Share the Love Initiative occurred from November 2023 through January 2024 whereby Subaru of America donated $250 per vehicle for each new Subaru sold or leased plus an additional $50 per vehicle was added by Matthews Subaru to the customer’s choice of 4 national charities including Make-A-Wish, National Parks Foundation, and Meals on Wheels of America or the ASPCA. This magic came to life on May 17th 2024, when General Manager Mike Gottlieb graciously presented 3 local charities donations as a result of Subaru Share the Love. The Broome County Humane Society was the first recipient receiving $19,738 and this is aptly going towards their efforts of finding furry friends in our community fit homes, rescue endeavors, and spay and neutering animals. The next recipient was the YWCA receiving $8,587. Not only is this the only women’s shelter in Binghamton, but also it is near and dear to Mike Gottlieb’s heart as Matthews Subaru loves to continuously collaborate with such a powerful advocacy group for local women. And the third and final recipient was The Broome County Meals on Wheels receiving $1,572. The Meals on Wheels initiative works tirelessly to feed hundreds of elderly people in need and ensures that they receive hot meals regularly. This day in particular stands as one of Matthews Subaru’s favorite event because it not only supports local charities but also brings support from all Matthews’s dealerships and employees, as everyone is able to participate in Sharing the Love together.
The Discovery Center-Matty's Garage - Alicia V
Another amazing display of community engagement came to life in April at The Discovery Center - Binghamton’s hands-on, interactive children’s museum. The team at Matthews Subaru imagined and created a truly inspiring project in which kids can come and play in a kid-friendly service garage catering to the real-life duties of Subaru technicians. Matthews Service Center, also known as “Matty’s Garage” (named for our lovable Mascot) creates an awesome opportunity to integrate goal-oriented mind sets in youth to show them a potential career path in the auto industry and have a lot of fun too. Kids can perform everyday technician job responsibilities in a magical kid-friendly garage, from changing tires, spark plugs, a rusty muffler, checking and changing the oil filter (all with delightful sound effects), to filling out work orders and so much more – all with kid-sized and kid safe tools! For parents who work in the auto repair industry, one of the best elements of Matty’s garage is the real-life insight their kids can gain from playing and getting a better idea of what their parents do at work every day. At Matthews Subaru, we value the hard work and ambition of each Technician, Parts person and Service Advisor and want to foster the inspiration for kids to grow up to be just like Mom or Dad or light a flame for them to aspire to repair vehicles when they grow up and create a long-term career. More than that is the opportunity to leave a legacy that will last for decades in a fun and magical place called Matty’s Garage.
Welcome Home Ichabod - Alicia V
As a part of the 2023 Subaru Loves Pets initiative, Matthews Subaru donated $3100 to the BC Humane Society to offset adoption fees in October. Dozens of dogs and cats were adopted. This Facebook post from a happy new Dog Mom came to our attention, and we just had to share this great story from Liz Boysick who posted: “Introducing Ichabod ‘Icky’ Boysick. Our baby came home today. We so badly wanted a blue heeler, but we also wanted to rescue. This beautiful boy was seized due to abuse and lived outside in a park with a homeless guy his entire life. The fact that he’s never had a home before now breaks my heart. He ended up in two shelters he came to us. Even though he’s had a rough start we’re going to make sure the rest of his life is amazing. He’s a little skinny and has some other issues, but as you can see he’s loving his new digs and we are loving him. Amazingly we went to pay the adoption fee of $230 and we were told his adoption fee was $25. Matthews Subaru paid for his adoption already. Loving my rescue.” What a phenomenal way to support our community and help furry friends find loving homes! We are grateful to be affiliated with the Subaru brand which allows us to support the great work by the BC Humane Society.
