The 2019 Subaru Love Promise Customer Commitment Award

We've been nationally recognized for our dedication to our customers and the Subaru Love Promise.

We're honored to receive the 2019 Subaru Love Promise Customer Commitment Award. This award nationally recognizes Subaru retailers who demonstrate excellence in all areas of customer-focused performance. It highlights exceptional customer service that builds lifelong relationships with Subaru owners.

The 2019 Subaru Love Promise Customer Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Matthews Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

BC Humane Society, Meals on Wheels of Western Broome
Vestal Youth Sports, Vestal Hills PTA
CHOW Food Bank, Danielle House, Toys for Tots
Mental Health Association, American Cancer Society, Muscular Dystrophy Assoc

 Subaru Love Promise Heart

Love Promise Stories from Matthews Subaru

Subaru and Matthews Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Matthews Subaru Shared the Love with Santa  –  Kathy B

Matthews Subaru in Vestal NY hosted “Pet and Kid photos with Santa” on December 4th for a 6th consecutive year as part of the Subaru Share the Love initiative. Matthews local charity of choice and longtime STL partner, the BC Humane Society, was also on hand with dogs available for adoption and an opportunity for guests to fill out an adoption application. Almost one hundred kids, dogs, and cats in all shapes and sizes converged in the Subaru showroom and waited for their turn with Santa amidst barking dogs, television camera crews and the occasional terrified, screaming child. It was organized chaos. Guests were also treated to complimentary human and dog cookies, candy canes and beverages as well as a free color photo in a souvenir sleeve. If guests requested more copies, Matthews asked for a $5 donation per picture with 100% of the proceeds benefiting the BC Humane Society. Earlier in the year, Matthews presented a check on behalf of Subaru of America to the organization in the amount of $18,300 bringing the total contributions over the years to over $75,000, helping them to open a new badly needed state of the art facility in 2017 which provides even more assistance to more animals, covering adoption costs and veterinary care. Matthews also collects pet supplies annually and has donated many tons of food, toys, bedding, and supplies thanks to our generous customers! Throughout the year Matthews Subaru also posts a featured a “Subaru Pet of the Week” on their website and the Facebook page then boosts the post to share with thousands of people each week. Dozens of animals to date have found their forever homes as a result of the program. In November, Matthews Subaru and the ASPCA sponsored a Fall Adoption Extravaganza at The Broome County Humane Society as part of the ‘Subaru Loves Pets’ initiative whereby all adoption fees were waived to approved adopters and were subsidized by a grant from Subaru and the ASPCA. Adopters were encouraged to submit applications prior to the event to become pre-approved so that proper reference checks could be made to ensure animals were placed in a safe home. 23 cats and 16 dogs were adopted by their new families that day, including some seniors who had been at the shelter for months and many cat adopters, took home 2 to keep buddies together! The event was the culmination of a month-long food and supply drive at Matthews Subaru. Customers were generous in making food/supply donations and in turn, received a Subaru pet bandana and a stuffed Forester or Ascent plush toy as our thank you for supporting a great cause! Additionally, Adoptive parents received a nice ceramic food bowl and plush toy from Subaru as a take-home gift for their new fur-kid on the day of the event. Matthews Subaru also had a vehicle on display with pet-friendly accessories like dog ramps and seat dividers to keep pets safely in the back seat during trips. It was a wonderful day and everyone was so excited to adopt their new family members and appreciated taking home a nice gift courtesy of Subaru. The BC Humane Society is a non-profit organization that relies entirely on community support and donations and they are extremely grateful for this partnership. Matthews Subaru General Manager Marvin Potter says, “We appreciate the great work the BC Humane Society does. All of us at Matthews are big dog lovers, so it’s great to be partnering with an organization that loves animals as much as we do. Plus with Subaru vehicles being ‘Dog Tested-Dog Approved’, it’s a natural partnership and our customers love that they can be a part of a solution to find homes for these animals.”

Best Buying Experience  –  Douglas L

We got to the dealership slightly after lunch, in the rain. Everyone seemed to be busy so we checked out the showroom models. Cheerfully a voice from behind me asked if we could use help with anything. Turns out the voice belonged to the guy who manages the dealership's online presence. He spent the next 3 hours with us, went out in the rain and got 3 different Forester's for us to look at and test drive, introduced us to others at the shop, and in the end placed an '18 Forester Touring edition on hold for us. When we picked the car up two days later we got our first technology tutorial from the Sales Manager who set up some important items for us and spent about 20 minutes giving an overview of the tech we would most likely want to get used to first. After 2000 miles I stopped back in and had a second lesson; they invited us to do this repeatedly until we feel totally at ease with all of the tech - having traded in an auto that didn't even have a back up camera this is a superb service!! From beginning to end this was a wonderful buying experience! We feel like we've gained a "Subaru Family" that will be there for us going into the future!!

Subaru and NWF Loves the Earth  –  Stephanie M

Thank you Matthews Subaru for sharing the Love with Vestal Hills Elementary School, donating garden supplies, bird houses, bird feeders, gardening tools and live plants to create our own special garden

Matthews Subaru sponsors local dog park  –  Kate B

When the Owego Dog Owners Group contacted Matthews Subaru to sponsor the Rebecca Weitsman Memorial Dog Park they sent us a picture of their lot-full of Subarus. We couldn't help but say yes!

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