The 2022 Subaru Love Promise Customer and Community Commitment Award

The 2022 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Matthews Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

BC Humane Society

Vestal Youth Sports, Vestal Hills PTA

Meals on Wheels of Western Broome, VOA of Upstate New York, Toys for Tots

Mental Health Association, American Cancer Society, YWCA

Did Matthews Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Matthews Subaru

Subaru and Matthews Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Matthews Subaru Loves Kids! - Audrey O

Matthews Subaru General Manager Mike Gottlieb has a soft spot for the kids at the YWCA. He has visited their childcare program on several occasions to surprise the kids with big cookies and magnetic playboards. This wasn’t done as part of a special initiative; it was done out of the kindness of his heart. Just look at those happy faces!

Matthews Subaru Loves Kids!

Matthews Subaru Hygiene Drive for YWCA - Audrey O

Subaru teammates collected hygiene products for the YWCA, who houses women and their children fleeing from domestic violence. Often, they arrive with nothing but the clothes on their back, so having personal items like shampoo, soap and deodorant can be a small comfort to them during a tough time. When the YWCA told us about the shortage of supplies due to budget cuts, the ladies at the dealership jumped into action, donating and collecting several boxes of badly needed items to assist. Other Matthews dealerships were inspired to do the same and we’ve collected many supplies for this great cause! Pictured here - Marissa Kuklish, Rebecca Salter

Matthews Subaru Hygiene Drive for YWCA

Matthews Subaru Loves Learning - Audrey O

Matthews Subaru partnered with Union Endicott High School during “Subaru Loves Learning” month in September. 96% of teachers purchase their own school supplies so their students don’t go without, spending an average of $750 a year on supplies. As part of the “Adopt a Classroom” initiative, Matthews Subaru donated $3000 to the school to purchase much needed school supplies. The high school was targeted as a high need local school. Administrators divvied up the donation between Freshman and Senior classes, allowing each class to purchase $600 worth of badly needed supplies online. The management teams from Sales, Service and Parts stopped by the high school for the presentation with a class full of students in attendance. Principal Steven DiStefano took the team on a tour of the high school and gave them his heartfelt thanks for the donation. The team was very impressed with the programs that that the school runs to help students and the community. A great time was had by all and once again, Subaru is making a true difference in our own backyard!

Matthews Subaru Loves Learning

Matthews Subaru Loves Pets - Audrey O

Matthews Subaru celebrated “Subaru Loves Pets” month in October by supporting a month-long, nationwide effort to promote adoption and help pets find loving homes. Through the Subaru Loves Pets Adoption Campaign, Matthews Subaru donated $100 for every pet adopted from the BC Humane Society in October, up to $3,100. Also, as part of the initiative, Matthews Subaru sponsored a free vaccine clinic at the BC Humane Society on October 11th, enabling local pet owners to get their dogs and cats vaccinated at no charge. Over a hundred pets were vaccinated in just one day, allowing them to live longer, healthier lives. Everyone knows that Subarus are “Dog Tested, Dog Approved” and we are thrilled to be able to help the BC Humane Society give our dogs a better life!

Matthews Subaru Loves Pets

Matthews Subaru Shared the Love - Audrey O

Matthews Subaru "Shared the Love" in May to support three local organizations. $250 per vehicle sold November through January was donated by Subaru plus an additional $50 per vehicle from Matthews. Even with the vehicle shortage it all added up to $11,532 for the BC Humane Society, $9,020 for the YWCA of Binghamton and $3,286 for Meals on Wheels of Western Broome. The BC Humane Society brought Kittens looking for a home and Import Office Manager Roxanne Arellano adopted a kitten! But the highlight of the event was the synergy created when representatives from the YWCA and the animal shelter met and will be collaborating to help women that are fleeing domestic violence and have no place to take their pets. The BC Humane Society will temporarily shelter their animals so they can be in a safe place at the YWCA. A-M-A-Z-I-N-G.

Matthews Subaru Shared the Love

Subaru Santa - Kathy B

Matthews Subaru hosted free Pet and Kid Photos with Santa in December plus an Adopt-A-Thon with the BC Humane Society. Dozens of dogs, cats and kids came to see Santa and received a free photo in a holiday sleeve and purchased additional photos for $5 each with all of the proceeds benefitting the Humane Society. Over $200 was raised in a few hours. Guests also brought supply donations and filled a large box with pet supplies. Dogs looking for a good home were there to charm potential adoptive families and many people filled out adoption applications. Matthews Subaru has partnered with the BC Humane Society for a decade and has donated over a hundred thousand dollars over the years to this great organization.

Subaru Santa

Matthews Subaru Donates Blankets - Kathy B

The team at Matthews Subaru donated 80 warm fuzzy Subaru blankets to the YWCA of Binghamton who houses and provides support for homeless women and children and the VOA Homeless Shelter for men in Binghamton as part of the Subaru Loves to Care initiative. The blankets were enthusiastically received by the organizations who will distribute them to residents, some who come to the shelters with nothing but the clothes on their back and some fleeing from domestic violence. The blankets were a welcome gift, coming just as winter weather and freezing temperatures hit the Southern Tier. But the warmest glow came from the spirit of giving.

Matthews Subaru Donates Blankets

Bow WOW! - Matthews Auto Group M

Matthews Subaru GM Mike Gottlieb presented a check for $13,642 to the BC Humane Society in April, as a result of the Subaru ‘Share the Love’ initiative. Subaru of America donates $250 for each new Subaru sold from November to January to the customer’s choice of 4 national charities. Dealers can apply for a 5th local charity and we chose the BC Humane Society for a seventh year, who rescues hundreds of dogs and cats annually. Matthews Subaru kicked in an additional $50 per vehicle. This year’s donation, added to previous years, totals approximately $123,961 year to date! Media, teammates and two Chihuahuas looking for a new home joined the celebration.

BC Humane Society
Bow WOW!

Charles F. Johnson School Receives Donation - Kathy B

Matthews Subaru Loves Learning and supported a local elementary school with a much needed donation. $3000 was donated to the Charles F. Johnson school in Endicott, identified as the most high-need school in our area. Teachers from Kindergarten through 5th grade each ordered $500 worth of badly needed supplies through the Subaru Loves Learning initiative. General Manager Mike Gottlieb and Subaru Specialist Stacy Arroyo toured the school to get a first hand look at how the money was invested to give our kids a better future. We had a great day!

Charles F Johnson Elementary School
Charles F. Johnson School Receives Donation

Matthews Subaru Donates $100/Adoption in October. - Lauren H

Matthews Subaru of Vestal, NY donated $100 to The Broome County Humane Society per every animal adopted in the month of October, both cat and dog, u to $3,100. In total, The Humane Society adopted out 145 animals, receiving the maximum donation amount. This initiative has furthered the partnership between BCHS and Matthews Subaru, furthering their commitment to help advocate for animal welfare, end animal abuse in the Broome County area and provide funds to help rehome and care for unwanted, stray or abused animals. We are so grateful to Matthews Subaru for their continued support, specifically with Share the Love and National Make a Dog's Day.

Matthews Subaru Donates $100/Adoption in October.