We are honored to receive the 2026 Subaru Love Promise HEART Award
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Matthews Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Matthews Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
BC Humane Society
Vestal Youth Sports, Union Endicott High School, Charles F Johnson Elementary School, Handicapped Children's Association
Meals on Wheels of Western Broome, YWCA, Toys for Tots, A Room to Heal, Mom's House, GiGi's Playhouse, Lourdes Camp Hope for Kids, Men's VOA Homeless Shelter
Mental Health Association, American Cancer Society, American Heart Association, Lourdes Hospice
Love Promise Stories from Matthews Subaru
Subaru and Matthews Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Steps of Hope - Crystal S
The children we serve at the YWCA come to us with very little of their own belongings. Many children have not owned a new pair of shoes in a long time. Thanks to the generosity of Matthews Subaru through Subaru Cares, these children are able to choose a brand-new pair of sneakers and warm socks to call their own. As they laced up their new shoes, their face lit up—proud, confident, and smiling from ear to ear. It wasn't just about new shoes. It was about feeling cared for. It was about comfort, dignity, and knowing someone in the community showed up for them. Because of partners like Matthews Subaru, moments like this happen every day at the YWCA of Binghamton. 💙
Free Vaccine Clinic and Pet Photos with Santa to Benefit BC Humane Society - Kathy B
On October 21st, 2025 the BC Humane Society held a free vaccination clinic for dogs and cats with a $4000 donation from the Subaru Loves Pets initiative. 182 dogs and 168 cats were vaccinated for a total of 350 animals and resulted in one of their most highly attended clinics. Many pet owners expressed their gratitude for the essential vaccine clinic which allows them to afford to take better care of their pets. One pet owner even said with gratitude that without these vital clinics she would not be able to afford to keep her pets. But Matthews endless support of furry friends didn't end there! In December Matthews Subaru once again hosted Free Pet Photos With Santa in the showroom with complimentary Christmas cookies, dog cookies and drinks. Each guest received their first picture for free and any additional photos were $5 each with 100% of the proceeds benefitting the shelter plus Matthews collected supply donations. Dozens of pets and their people came to see Santa and they raised over $300 in just two short hours plus two gigantic boxes of pet supplies for the shelter. Shelter dogs were on hand looking for their new home. It was a great night and it was wonderful to see many customers who come back year after year and look forward to this event - almost as much as the team at Matthews Subaru does!
Trunk or Treat - Kathy B
Matthews Subaru hosted Trunk or Treat for the community on Halloween and welcomed hundreds of local kids on a cold windy night to come into the showroom decorated with giant spider webs and a human cocoon. A Subaru trunk was overflowing with candy for the kids and guests enjoyed free cider and donuts and registered to win prizes. Subaru teammates got into the spirit with a costume contest for cash prizes. Matthews is truly part of the community and they love giving back.
Subaru Shared The Love - Kathy B
Matthews Subaru Shared the Love at the annual check presentation in the Subaru showroom in May. Matthews and Subaru donate $325 per vehicle sold from November 2024 through January 2025 to the charity of the customer’s choice including three local organizations: the BC Humane Society who received a check for $16,614, Meals on Wheels of Western Broome $4000 and YWCA who received $7905. All the organizations were on hand to receive their checks along with Subaru Executives and some adorable kittens and dogs looking for a home.
Matthews Subaru Donates Blankets to Cancer Patients - Kathy B
As a means to provide some comfort for cancer patients undergoing chemotherapy and treatment during a time where that may feel impossible, Matthews Subaru provided warm blankets to Guthrie Oncology as a part of the Subaru Loves to Care initiative in May. Matthews Subaru rallied the troops and Sales, Service and Marketing teams carried boxes packed full of warm fuzzy blankets directly to the staff at Guthrie Oncology at Guthrie Hospital on Riverside Drive in Binghamton. Staff members were grateful and humbled by the donation and assured us that patients greatly appreciated not only the extra warmth and comfort the blankets provided but the thoughtful gesture that Matthews really cares about the community.
Record Breaking Walkathon - Kathy B
The 7th Annual Matthews Walk-A-Thon to benefit thirteen kids’ charities in Binghamton, Syracuse, Rochester, Norwich, Schenectady and Scranton was held on Saturday, October 4th. 2657 walkers registered, pledging to walk over 7500 miles, and $15,850 was raised in cash donations, plus over $40,000 was donated by sponsors. The list of recipients includes Mom’s House, A Room to Heal, Handicapped Children’s Association, Guthrie Hospice Vestal’s Camp Hope for Kids, GiGi’s Playhouse, Children’s Home of Wyoming Conference, Upstate Golisano Children’s Hospital, Joseph’s House, ED23, Child Advocacy Center of Greater Rochester, Things of my Very Own, Chenango County Child Advocacy Center, and St. Joseph’s Center. A total of $153,561 was raised, beating the goal by $3,561. Matthews Auto donated $10 per mile for every mile walked, to the charity or charities of the walker’s choosing (up to $75,000) plus Matthews matches cash donations up to $12,500 plus corporate sponsors contributed to exceeding the 2025 goal. 100% of the proceeds were donated. Including this year’s event, $593,739 has been raised by the Matthews Walkathon since the event’s inception seven years ago. Rob Matthews son RJ (Lot Attendant at Subaru) walked through the night for a staggering 50 miles! It was an amazing day! Thanks to everyone who worked so hard to make it happen. Remember, sometimes it’s better to walk than drive. See you next year!
Matthews Subaru Hosts Kitten Yoga - Kathy B
Matthews Subaru hosted their first ever kitten yoga event on Sunday, November 9th, 2025 in the Subaru showroom. The first session was for employees and the second one was for customers. The BC Humane Society brought crates of adorable adoptable kittens looking for a home and Matthews Subaru Marketing Admin and Yoga Instructor Darby Matthews led the class while mischievous kittens scampered around the showroom and cuddled with participants. Despite the cuteness overload, Darby was able to stay focused on leading the yoga sessions while dealing with kitty chaos. Subaru Delivery Specialist, Nick Picciano volunteered and was a great support, especially when they realized after the employee session, that they needed more baby gates to keep the little escape artists in the showroom. In lieu of a fee, cash and supply donations were collected. Over $400 in cash donations was raised, four kittens were adopted and a trunk full of supplies was collected for the Humane Society! Not only was the event fun and hugely successful but it was healthy, Zen, and adorable. The event was a huge hit and over 60 people registered to “down dog”. Everyone asked when leaving, when the next one would be. Hopefully they’ll schedule another session again soon. Meowmaste!
Matthews Subaru Teams Up to Support Local Community - Karen D
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Vestal, this is a harsh reality. Helping others strengthens communities, which is why Matthews Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Matthews Subaru have helped nearly 900,000 children and adults in urgent need. On 01/13/2025, Matthews Subaru donated 120 shoes/socks to Together For Youth. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Matthews Subaru Devotion to the Community - Alicia V
As a result of Matthews commitment to each community we serve, the Matthews brothers were honored with The Corporate Citizen of the year award. The Baden-Powell Council honored the Matthews family for their exceptional commitment to serving bettering their community, leadership and service. The mission and values of the Matthews family is what drives Matthews Subaru’s devotion to excellence and committing themselves each and every day to emulating that very mission. As a part of their service, Matthews was recognized for their efforts like the annual Matthews Walkathon in which they donate $10 to each mile supporter’s walk and 100% of the proceeds going towards children’s charities among each market. Additionally, their recent installment in the Discovery Center: Children’s Museum featuring “Mattys Garage” by which families can come and enjoy a kid friendly garage and showcase the true talent of our devoted technicians and their mastery of their trade. The Matthews reach does not end there as one of the most widespread facets of support is their numerous sponsorships of local youth sports in NY, PA and MA. Matthews Subaru takes pride in being a part of the Matthews family and puts the mission and values into play each day. As a part of this recognition, Matthews Subaru follows suit in their actions throughout the community as well as their support during the upcoming holiday season. For example, they are hosting the annual Pet Photos with Santa event supporting the local BC Humane Society as well as their contributions to the Gifts for Golden’s toy drive, supporting 5 of their local nursing homes in collecting necessities and goodies to spread holiday cheer! Go Matthews Subaru!
Matthews Subaru’s Commitment to Excellence - Alicia V
Ensuring that each and every charity partner and customer feels right at home at Matthews Subaru is a commitment the team makes each and every day. But, what makes the Matthew Subaru team stand out among the rest is their devotion to go above and beyond not only when they are asked to but as a standard practice. This effort is exemplified by Matthews Subaru history of true excellence by scoring 100% on each of their annual audits for the last four years! The passing score for a Subaru audit is 90-95% however, Matthews Subaru is anything but average. Their dedication is spearheaded by two of Matthews Subaru managers: Brad Fisher and Roxsann Arellano and their exceptional leadership speaks volumes. General Manger Mike Gottlieb and Brad Fisher note, “We want every member of the community who comes into Matthews Subaru to always feel at home. We ensure each and every day that we operate at the highest standard and never waver.” Not only does this commitment ensure our customers comfort but also the charity partners we have the privilege of working with. To kick off the Share the Love 2024/25 season, the timing could not be more perfect as we invite our charity partners: BC Humane Society, Meals on Wheels and The YWCA to setup each of their displays in our showroom. The Matthews Subaru team takes pride in guaranteeing an extraordinary experience and strive to keep their streak alive into next year!
